1. Pre-Order Widgets
Why it works: Instead of losing customers when a product goes out of stock, pre-order widgets capture intent and secure the sale upfront. This prevents abandonment while building anticipation. This may also be used to finance future inventory.
Relevant psychological levers:
- Scarcity & urgency (limited next batch, reservation needed)
- Commitment & consistency (once pre-ordered, customers are less likely to switch)
- Loss aversion (fear of missing out on restock)
👉 Typical uplift: +8–15% in sales recovery for products frequently out of stock.
Get the Figma design (members-only, free to join)
2. Product Bundles
Why it works: Bundles increase average order value (AOV) by framing the offer as more economical and convenient. Customers feel they’re “maximizing value” and reducing decision fatigue.
Relevant psychological levers:
- Anchoring (discounted bundle vs single item)
- Perceived savings (price-per-bottle effect)
- Simplification (removes friction in choosing multiple products)
👉 Typical uplift: +12–20% in AOV, with a modest +3–7% lift in CVR. Outlier cases where conversion rate doubled.
Get the Figma design (members-only, free to join)
3. UGC Carousels
Why it works: Seeing real people (not just polished product shots) builds trust, especially in health and wellness. UGC (User-Generated Content) video or photo carousels increase authenticity and provide social proof at scale.
Relevant psychological levers:
- Social proof (others like me use it → I can trust it)
- Authority bias (ambassadors, athletes, or influencers)
- Relatability (ordinary users = believable outcomes)
👉 Typical uplift: +5–12% in CVR on product pages.
Get the Figma design (members-only, free to join)
4. Cart Progress Bars
Why it works: A visual bar showing how close a shopper is to a reward (e.g., free shipping, buy 3 get 1 free) nudges users to add more items. It transforms cart-building into a gamified experience.
Relevant psychological levers:
- Goal gradient effect (closer to reward → more motivated to finish)
- Gamification (progress tracking = engagement)
- Reciprocity (brand offers something free once threshold reached)
👉 Typical uplift: +10–18% in AOV, with strong impact on multi-bottle orders.
Get the Figma design (members-only, free to join)
5. Visual Mobile Menus
Why it works: Most supplement traffic comes from mobile. Replacing long text lists with a visual, category-driven menu improves navigation speed, reduces bounce, and helps customers discover bestsellers.
Psychological levers:
- Cognitive fluency (easier to process visuals than text)
- Choice architecture (guides shoppers toward high-margin or popular products)
- Curiosity effect (engaging design encourages exploration)
👉 Typical uplift: +6–14% in CVR from mobile users.
Get the Figma design (members-only, free to join)
🔥 Bonus: Landing Pages for Paid Ads
Why it works: Sending ad traffic directly to generic product pages is a missed opportunity. Dedicated landing pages designed for each campaign (with a single goal, strong storytelling, and proof) dramatically increase conversion rates.
Relevant psychological levers:
- Message match (ad promise = page delivery)
- Focused attention (removes distractions vs full catalog)
- Storytelling & persuasion (clear benefits, social proof, urgency)
👉 Typical uplift: 2x–3x increase in ROAS (return on ad spend), sometimes higher.
Final Thoughts
In 2025, supplement shoppers are more discerning than ever — but also more responsive to trust, clarity, and value framing. These five CRO features consistently drive measurable lifts, while landing pages remain the most powerful lever for scaling paid acquisition.
