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Use the conversion equation to quickly identify conversion levers

The conversion equation - also called MECLABS Conversion Index - was formulated by Marketing Experiments more than 10 years ago. It is designed as a heuristic representation of what goes through visitors' minds when considering whether or not they should convert. C = 4m + 3v + 2(i-f) - 2a © When applied with care, this formula allows marketers to understand what conversion levers they should app…

Get more sales: generate more traffic or optimize conversions?

Conclusion: depends where you are in terms of volume, can testing really bring something 2 - Could C…
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