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grow your brand

7 mos ago 7 mos ago
cro grow your brand
conversion theory
thomasporhel
Reading time 9:0 mins

Use the conversion equation to quickly identify conversion levers

The conversion equation - also called MECLABS Conversion Index - was formulated by Marketing Experiments more than 10 years ago. It is designed as a heuristic representation of what goes through visitors' minds when considering whether or not they should convert. C = 4m + 3v + 2(i-f) - 2a © When applied with care, this formula allows marketers to understand what conversion levers they should app…
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