Privacy Preference Centre

We use Google Tag Manager to manage cookie preferences. It is activated only after consent has been given for any cookie category.

Third-party tools used to monitor performance and improve the user experience: Google Analytics, Google Optimize.

Widgets added to the site to provide additional features: Disqus.

Do you mind optional cookies? We use (optional) cookies to improve your experience on our site.

Your cookie settings have been updated

cro

Use the conversion equation to quickly identify conversion levers

The conversion equation - also called MECLABS Conversion Index - was formulated by Marketing Experiments more than 10 years ago. It is designed as a heuristic representation of what goes through visitors' minds when considering whether or not they should convert. C = 4m + 3v + 2(i-f) - 2a © When applied with care, this formula allows marketers to understand what conversion levers they should app…
Free signup

Subscribe to happyNews™

Subscribe to happyNews™