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Get more sales: generate more traffic or optimize conversions?

Conclusion: depends where you are in terms of volume, can testing really bring something 2 - Could CRO really make a difference for my business? SLIDE Let me put it that way: if you need to increase your sales you basically have 2 options to choose from: either you spend money on acquiring more traffic (and keep converting that traffic at the same level) or you invest in CRO to convert more of …
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