Should you hire an optimizer or do it all yourself?

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I won’t lie to you, conversion optimization is hard and requires a large skill set. You need to be fully proficient in the analytics tool you are using, to conduct research actions from scratch and follow through, to wireframe, design and code A/B tests, and to document the entire process so as to get the most value out of every single A/B test. It is not however impossible, and if you put in the time, if you are persistent enough and if you have a team to manage the skills you don’t possess, you will be able to do it on your own and get true results as long as you follow a systematic, no-nonsense approach. Nonetheless conversion professionals have experience you don’t have and are able to get better & faster results. That’s why hiring a conversion professional is very often far more effective. So you need to ask yourself: is this how you can bring the most value to your business? If the answer is yes then by all means optimize on your own; but if the answer is no you should definitely consider hiring a conversion consultant.

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